Zero-Party Data: Why Quizzes and Surveys Became the #1 Targeting Tool in 2026 | Fluxera Team

Users will tell you what they want — if you ask the right way. Zero-party data collection via quizzes, onboarding surveys, and preference centres is the highest-quality signal left in 2026. What converts, what feels creepy, and how dating verticals built quizzes into their core funnel.